According to a recent post from Digital Information World, podcast producers are now creating episodes that are video based. The demand for video podcasts is high and the most popular platform to watch them on is YouTube. This means that traditional platforms like Spotify and Apple Podcasts are now trailing behind.
From Podcast videos are taking over the place of audio ones…
“According to a survey by market research firm Morning Consult, many people in the US only view podcasts as something that is video based rather than being an audio-only format. The survey was conducted by using a poll that was responded to by 2,202 US national adults and revealed that 46% of podcast listeners prefer listening to podcasts with video to accompany them rather than with audio only, while 33 percent prefer YouTube for podcasting.”
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