The discussion highlights the importance of collecting and analysing client data and experiences. By using third party platforms you will loose out on information that can give you insights in to your clients. Another good point raised, virtual event platforms can and will dilute your brand. Saroosh explains that you can host virtual events on your own website with out loosing data or harming your brand.
Plenty of great information crammed in to just over 30 minutes. First streamed live on 27 April 2021.
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