Mike Alton at The Social Media Hat argues against the general assumption that B2B infuencers with large audiences are better. From his post, ‘Dispelling The Myth That B2B Influencers Need Large Audiences‘…
“So, why is having a smaller, highly engaged audience better for B2B influencers? Well, first of all, it allows you to build deeper relationships with your audience. When you have a smaller group of people who are highly interested in what you have to say, you can really get to know them and understand their pain points and challenges. This, in turn, allows you to create content that is specifically tailored to their needs and helps you establish yourself as a trusted advisor in your niche.”
Mike has published a video based on his blog post…
Check out what Sprout Social had to say about influencers in one of my previous posts.