Micro Influencers In marketing, What You Need To Know

Micro Influencers in marketing, What You Need To Know

We’re all aware by now what social media influencers are and what they can do for marketing. But did know know they came in different sizes?

A post from Sprout Social, Micro-influencer marketing guide: Facts and uses, breaks down the different kinds of influencers and the typical level of followers they have…

  • Nano-influencers: 1K–10K followers
  • Micro-influencers: 10K–100K followers
  • Macro-influencers: 100K–1M followers
  • Mega or celebrity influencers: 1M+ followers

They also explain why you should work with a micro influencer…

Because micro-influencers have a much more intimate audience than macro-influencers do, they often see a higher engagement rate. This means that their posts are reaching a higher percentage of their followers and a lot more of the people seeing their content are actually engaging with it (i.e., liking, commenting, sharing).

One study found that micro-influencers see a 6% engagement rate on Instagram, while mega-influencers see engagement rates around 1.97%.

The Sprout Social post also gives some idea of costs…

  • Instagram: $100–$500/post
  • YouTube: $200–$1,000/video
  • TikTok: $25–$125/video
  • Twitter: $20–$100/Tweet
  • Facebook: $250–$1,250/post

The post also shares how to find the right influencer, suggested goals of using one and the kind of content you’ll need to provide.

If you are thinking of using an influencer for a marketing campaign but you need to know more, then a recent post from the Semrush blog is worth a read – The 8-Step Checklist for Launching a Creator Marketing Campaign. It’s a detailed guide and will take you time to read through. However, everything you need to know is there.

The post includes a handy infographic that takes you though the various the steps.

'The 8-Step Checklist for Launching a Creator Marketing Campaign