Clubhouse, Event Planners Newest Engagement Tool
Clubhouse is getting a lot of attention right now. And I mean a lot! I’ve noticed a big rise in mentions over the last few weeks on Twitter as more and more event planners discover the app. Many see Clubhouse as an alternative to Zoom chats and possibly video conferencing in general. However the general consensus from those who are using it right now, Clubhouse is a great for complimenting a virtual event.
A brief overview of Clubhouse
Right now, Clubhouse is only available for iPhone and you will need an invite to gain access. This quote from the post, Check 1, 2, 3… Is this thing on?, on the Clubhouse blog best describes the apps premise…
Clubhouse is a new type of network based on voice. When you open the app you can see “rooms” full of people talking—all open so you can hop in and out, exploring different conversations. You enter each room as an audience member, but if you want to talk you just raise your hand, and the speakers can choose to invite you up. Or you can create a room of your own. It’s a place to meet with friends and with new people around the world—to tell stories, ask questions, debate, learn, and have impromptu conversations on thousands of different topics.
You can think of it as hundreds and thousands of conferences all going on at once. You can wander in to a room, listen and get invited to take part.
What many will see as a limitation, is possibly it’s best feature. Right now, there is no audio recording. Like many of the latest social networks, the content is ephemeral.
Therefore, in the attempt to not miss out on anything, you will end up spending so much time on the platform that you wonder where your day has gone! Some have reported to spending around 8 to 12 hours in a single session. Not addiction as such but they find the conversations so useful and interesting that the time just flies by.
Why is Clubhouse so attractive to event planners?
We are all looking to connect and share experiences, especially during the current Covid crisis. Clubhouse makes that easier as it’s there right on your phone. You can join in a room and contribute where-ever you are at any time. No worrying about how you look or what’s in the background like Zoom calls!
With less to worry about, Clubhouse becomes perfect for creating breakout rooms during conferences. Some event planners are using the app to vet potential speakers. Another good use is for getting feedback, for example when a conference has finished, the conversation can continue.
Some planners who have used the app have seen increases in following and engagement on other social platforms. Even website visits have seen increases.
How to get started with Clubhouse
Even though the Clubhouse app has been around for a relatively short while, there is already plenty of great information. Check out this ‘getting started’ video by Michael Stelzner, founder of Social Media Examiner…
A more detailed look at the app is available on their post, Why Clubhouse App Might Be the Next Major Social Media Platform.
What are Event Planners saying about Clubhouse?
Here’s what Rhian Berry, the Marketing Manager at EventMind, has to say…
“Clubhouse has been used already in many ways, one being for after parties. Have you ever attended an online event but fancied time at the end to network? Time to debrief about the event and talk through your views? We’ve seen Clubhouse to be really popular for this. Online events tend to happen on technology platforms such as Zoom or similar, which is great for the event however may feel too formal to enjoy an ‘after party.’
Directing your event audience to this app allows you to talk behind the scenes, in a more relaxed and casual atmosphere. The audio only function allows people to feel more confident when speaking to those more senior. It gives your audience a chance to speak with the company director or those on the senior board without feeling shy, as they may would on camera.
A really clever aspect of Clubhouse is the idea that you can have closed room interviews. You may have burning questions or topics you wanted to ask during the online event but didn’t think it was necessary for everyone to hear. With the closed room function of the app, it allows your audience to network with those necessary and specifically engage with the relevant people.“
There are plenty of posts about Clubhouse, and I’m sure there are plenty more on the way. Here’s a small selection for you to check out
Is Clubhouse the Next Great Channel for Engaging Your Members?
Why Meeting Planners are Jumping on Clubhouse
Clubhouse – A Space To Be Heard
Discovering fellow event professionals
I am in the process of building a list of event professionals who are using the app. If you are willing to share your details then please leave a comment or get in touch via our social media channels.