Guest Posts

5 Ways to Use Smart Event Data to Create High-Value Audience Journeys

This is a guest post by Rob Prevett and originally appeared on the Totem Blog How in-house corporate event planners can leverage smart event data to grow audience share and create more opportunities. Remember the days when measuring event performance used to rely entirely upon sweeping up the leftover badges on the registration table, having a 30-minute post-event debrief …

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WiFi In Hospitality – Improving Security & User Experience

This is a guest by Will Evans, Director at WiFi consultancy specialist Performance Networks. As an alternative to traditional shared captive portals, I’m predicting that venues with longer stays or guests/tenants that need to connect smart devices, particularly hotels and student accommodation, will pivot to systems that provide separate WiFi passwords for each user or …

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With The Demand For In-Person Events Rising, Why Are Hybrid Events Here To Stay?

This is a guest post by Oliver Rowe, co-founder of VenuIQ. At the start of the Covid-19 pandemic, events were forced to move online and organisers made huge leaps in translating their live events to the digital realm. As restrictions began to ease, hybrid events offered attendees the best of both worlds. Hosting some aspects …

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