TikTok is going through some really difficult times right now. President Trump doesn’t think much of it and has imposed a ban which will soon come in to force. This has led to U.S. companies becoming very keen to buy the company from ByteDance, the Chinese owners of TikTok. But that is becoming more and more difficult as China enforces restrictions on technology going abroad.
Despite all of that, TikTok is still being used and continues to be a great place to build audiences and reputations. If you are an event planner and looking at ways to exploit the platform, then you need to check out what Sabrina Meyers from Hot Hospitality Exchange and Heidi Legein from The MICE guru have to say in this recent video.