Should You Use LinkedIn In Your Marketing Plans?

Should You Use LinkedIn In Your Marketing Plans?

LinkedIn recently published a post, Now Is the Time to Make LinkedIn a Strategic Priority. Here’s Why, that shares statistics on how the platform is growing. They also included a handy infographic that summarises the data.

If you’re not already using LinkedIn and updating your business page on a regular basis, perhaps it’s time for a rethink. Here’s some facts and figures from that LinkedIn post that might change your mind about the platform…

  • As of April 2022, 59 million companies have a LinkedIn Page.
  • 2.7 million of these Pages post at least weekly.
  • The LinkedIn Pages that post weekly have 5.6x more followers than Pages that post monthly, and their following grows 7x faster than Pages that post monthly. 
  • Over 11 million members have turned on LinkedIn creator mode since its launch in March of 2021.
  • LinkedIn members are viewing 22% more Feed Updates in 2022 YoY. (LinkedIn internal data)
  • LinkedIn members are having 25% more public conversations on LinkedIn YoY. (LinkedIn internal data)
  • Between June 2020 and June 2022, LinkedIn members shared 25% more public content YoY. (LinkedIn internal data)

Of particular interest to the event industry…

  • LinkedIn members are scheduling 176% more LinkedIn Live events YoY. (LinkedIn internal data)
  • There is a 75% increase in the number of spontaneous LinkedIn Live events YoY. (LinkedIn internal data)
  • LinkedIn members created 150% more annual virtual events in 2021 than they did in 2020, and 231% more members attended these events. (LinkedIn internal data)
Now Is the Time to Make LinkedIn a Strategic Priority. Here’s Why.

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