Adam from Centropy has been in touch to let me know about a new report from EventsX. The findings of a survey, which the report is based on, show that, “75 per cent of CEOs and business decision makers feel that technology and artificial intelligence (AI) would improve the events industry”.
The report was commissioned by EventsX, an all-in-one AI centred events management platform providing online, in-person and hybrid events. From the official press release,
“A common criticism by decision makers was that 62 per cent felt the process of signing up for an event, including speaking and sponsorship opportunities, was overly time-consuming and difficult.
This sentiment was especially high in the finance, healthcare and IT industries where 73 per cent were put off by how complicated the sign-up process was for an event.”
The research highlighted a, “direct correlation between popularity of event and an easier sign-up process, with 71 per cent of decision makers saying they’d organise and attend more events if the process was easier.”
Shoaib Aslam, Founder of EventsX, commented,
“The pandemic saw technology inundate our lives, from working from home to weekly family zoom calls, the benefits and potential of tech were realised, and the events industry was no stranger to this. While online and hybrid events are still on the rise, reaping the benefits of technology, virtual events across the board should now look to optimise technology enabled services to improve the quality of events.
“Using technology, and in particular AI, to provide enhanced tools and features prior to, during and after an event can allow for processes to be seamless, regardless of whether the event is online or hybrid. Making speaking and sponsorship opportunities easier to access and attain using technology to help endorse references and take these opportunities a step further is hugely important for growing the industry.
The press release is below, just click the button to download it in PDF format.