The event planning industry is going through some real tough times right now. In part one, Event Planners & the Importance of Content Curation, I discuss why you should be considering content curation. Briefly, it keeps you and your business visible especially when you feel you don’t have much to write about. It really should be considered as a high priority activity. As we have taken a look at why, lets look at the how.
There are quite a few ways to collect blog posts and social media shares. How you do it depends on where you are looking. All the tools we will be looking at are free, however one or two require work around’s as certain options are not always obvious.
In this article...
Content Curation & Social Media Networks
Most social networks offer ways of ‘favouring’ or ‘saving’ a post or share. Some methods are obvious, some are not…
The Twitter website has a different method to bookmarking than the app. On the website, click the icon as shown in the above image. On the app, click the share button and select ‘bookmark’
Tweetdeck and Hootsuit do not offer the same kind of feature. The best method is to create a column/stream of favourites/likes.
You can bookmark posts that you like by tapping/clicking the bookmark icon. On the website, you can visit your profile and select to view all the posts you’ve saved. On the app, visit your profile and tap the menu top right and select ‘saved’
Look to the top right of each post, there are three dots. Click and there’s an option to save the post for later. To see your collection, look to the right under ‘explore’. If ‘Saved’ isn’t there, click ‘see more’.
The best way to find posts that will interest you, and your readers, is to collect togther as many industry relevant websites as you can in an ‘Aggregator’ – a program or service that collects information from many sources in to one place (see this Wikipedia definition).
These aggregators use a feature that most blogs have – an RSS feed. It’s basically a specially formatted index of your most recent posts in a machine readable format. Sadly, it is becoming overlooked and many blog owners are unaware of how import it can be.
An RSS aggregator uses these RSS feeds to find new posts from each site. They are then displayed in one one place. There are plenty of aggregators to choose from, however there are certain features you need to look for. These important features include, organising your feed categories, saving articles, and adding tags to them.
For more about aggregators, including reviews and various ‘paid-for’ options, check out this post – The 15 Best RSS Feed Reader And News Aggregation Apps.
When do I have the time?
The advantage of social media apps is that when ever you have some spare time, your can use your smartphone or tablet to locate and save interesting and related content. Later, when it comes to writing your own post, you can use the apps and their websites to start collating and reviewing. Of course this becomes easier when you use an aggregator as the posts from the blogs you are interested in are presented in one place. This makes it as simple as scrolling down the list and seeing what catches your eye.
This solves my content problem now, but what about later?
Business bloggers have been using currated content for a long time, it’s a proven strategy to demonstrate authority and leadership. In fact, content curation has become a business model in it’s own right. When the current crisis is over, there is no reason why you should stop. In fact, it may take the stress off you when it comes to creating new posts for your business blog.
For content curation, there are plenty of tools for you to use that will aid you with discovery and keeping well organised. Check out my suggestions and see which ones help you the most. Develop a routine that works for you. If you find an app or service that fits with the way you work, then let me know in the comments below. I would love to hear your stories of how curated content has worked for you.