Can The Metaverse Reverse The Impact Of Climate Change?

Can The Metaverse Reverse The Impact Of Climate Change?

The head of marketing at Eventcombo, Jaya Janwani, takes a look at whether the Metaverse can reverse the impact of climate change. Thanks to Zarmeen at Eventcombo for sharing for this…

Climate change still garners global debate. Irrespective of what part of the globe or position we represent, from leadership to the common man, the topic of climate change is a very serious one.

Jaya Janwani, Head of Marketing at Eventcombo – the first Metaverse events platform that is disrupting the event-tech sector, opines that the character of the current economy we come under is unforgivably competitive, owing to which large companies are often fighting toe to toe in pursuit of maximum profit and, in the process, adding to dreadful climate changes. The times are desperate and the imperative is to tap into the potential of emerging innovations to explore plausible solutions for addressing these adverse effects in every possible field.

Fast fashion across Europe and in other parts is accounting for 20% of global wastewater and 10% of global carbon emission leading to higher carbon footprints. According to the International Union of Conservation of Nature (IUCN), synthetic fabrics which are non-biodegradable contribute to 35% of ocean waste. In the UK alone, millions of food products are left unconsumed or wasted each day resulting in emission of greenhouse gases into the atmosphere.

Jaya explains, “As we live and breathe in this unsorted economy, and though capitalism apparently can be termed as the primary driver to the current climate predicament, the above points are not intended to vehement slandering of the ism. It is only to showcase that there is more to climate change than just recycling, going green, and the usual save and reduce mantras that is seen mouthed in almost all conscious beings. She adds, “Interestingly, the Metaverse, could well be an answer. With the Metaverse we are talking about a virtual world where humans meet and interact, which also means significant reductions in carbon emissions or emission of other types by the usage of digital over physical resources.”

So, how can the Metaverse really help?

1) Building Sustainable Environments on the Metaverse – In an interview with Reuters in 2019, Microsoft Founder Bill Gates stated the enormity at which greenhouse gas emissions are occurring at manufacturing sectors especially when producing steel and cement which accounts for 1/3 rd of those emissions in the form of CO2. Interestingly, his Metaverse environment Mesh has been developing virtual rooms and meeting spaces in the Metaverse. Though he may have not directly hinted going the virtual way, many analysts are jumping on the bandwagon of digitalizing various supply chains and manufacturing processes.

More virtual environments mean lesser physical necessity and lesser expense poured on constructing, commuting and leveraging physical resources. When one can reconstruct an office setup within the Metaverse that not only apes, but emotes based on actions performed, and when such initiatives continue to develop and expand, then we find more sustainable environments that help the course of achieving sustainability goals.

2) Digital Twins – Because the Metaverse requires fewer resources as compared to the resources in the physical world, consumers may find it considerably easy to move from larger physical wants to sustainable virtual needs. The Metaverse will eliminate excessive industrial waste in various forms which often is the case due to surplus production. One pie of the cake of the Metaverse is the use of Digital Twins in several industries including manufacturing, real estate and more.

Digital Twins can effectively reduce carbon emissions by up to 50% and will save costs up to 35% during the construction of a building according to a study by Ernst & Young. The technology analyzes disparate data sources and combines that data on a single platform for the user to leverage upon it by visualizing in real-time.

3) Data Driven Power – The extent to which data has an impact globally is beyond our imagination. Innovations from firms such as dClimate and Regen Network whose solutions are built on ethereum and blockchain respectively are helping businesses better analyze and understand their climate ecosystem. Data driven solutions are into regenerating land degradation, restoring ecosystems, by leveraging critical climate data, satellite imageries and remote sensing technologies to detect climate challenges, thus helping organizations form directives and policies accordingly.

Jaya says, “The Metaverse is only effective when explored. It can lead to disruptive innovations that can transform the world for good. Community centres can be replaced by digital eco chambers and sustainability won’t be far, and the Metaverse is making that happen.” As new seeds spur up to form trees, sometimes the cycle need not continue to only bring up another tree. The cycle, however, can also be altered to explore more possible ways to let the seed branch out at its infancy; may be to unravel the depths of possibilities upon the anvil of experiments that can change the course of the world.