These days, I get the feeling that most event and wedding planners tend to focus on Facebook and Instagram to spread their marketing message. However there are far too many that seem to miss out on what Pinterest can do for them. A recent post from Neil Patel, A Comprehensive Guide to Pinterest SEO, demonstrates why you should be using it and how to make it work for you.
“More than 416 million people visited Pinterest each month to explore and categorize ideas they love. While you may think of Pinterest as being in the social media family, it’s also a powerful search engine.
Pinterest has become a leading source of social revenue for many companies, especially e-commerce. You’d be remiss to not take advantage of this platform to expand your web of influence and turn fans into customers.”
For a great example, take a look at the Scottish Wedding Planner, Timeless White. Their Pinterest page is full of pins that link back to their website.
What should be of particular interest to wedding planners is the number of women who use Pinterest for shopping. Take a look at the following statistics fom QuickSprouts post, 11 Pinterest facts (and 30 stats) marketers must know in 2020…
“71% of global Pinterest users are female, according to Statista. When concentrating on the US, Pinterest reaches 83% of women ages 25-54. That same group makes 80% of the buying decisions in US households and they are harnessing the power of Pinterest to visualize their future, strategize about their goals and assist them on their purchasing journey.”
- 85% of women on Pinterest use it to plan life moments, compared to 44% for Instagram and 53% for Facebook.
- 43% plan on getting their ideal home within the next five years.
- 58% say it helps them make shopping and purchasing decisions.
Let me emphasis again that one particular stand out figure, 85% of women on Pinterest use it to plan life moments!
For a free to use social network that is considered to be in the top 5 search engines, the time spent using it will be rewarded!